Fashion4Walls: Home Flair Decor's Inside Scoop
Jul 10, 2014

What is F4W?
Fashion4Walls has become a much-anticipated event for independent retailers across the UK. Since the very first show nine-years-ago, the event has proved a huge success and for the past four years it has taken place just round the corner from us at The Hilton, Manchester Deansgate.
Kelly O'Neill said:
"We were really excited to be invited to the Fashion4Walls event to be able to get a chance to see the very latest collections by all the top designers under one roof. It was inspiring to see that wallcovering designs are becoming softer and nature influenced and the fact that luxury is also becoming prevalent is fantastic."
"We try to encourage customers to buy into lifestyle accessories such as cushions and wall art to go with their wallpaper, as well as decorate all four walls. Opulent looks, texture, glitter and gleam is definitely the next big trend and our glitter papers are flying out of the warehouse!"
So what are the next season's top trends?
- Butterflies, birds and botanical motifs
- Muted naturals, soft blues and greens
- Mirrored, overlapping photographic images, abstract and out-of-focus
Here is an A-Z breakdown of all the designers and their autumn/winter collections:
A S Creation

- Traditional materials: like stone, wood and steel effects with metallic highlights
- Vintage style: Retro, geometric and quirky designs teamed with vibrant colours.
- Botanical, organic: It's all about nature with hues of emerald, jade and green and flowers continuing to be a dominant design.
- Tactile and glitter
- Key colours: Grey, Nautical themes.
Belgravia Decor
- Serenity: like breezy stems, see heads and grasses with butterfly motifs. Vintage crafted feel.
- Botanica: exotic foliage like bamboo, tropical flowers and palm leaves.
- Eclectic
- Optic: decorative monochrome patterns, labyrinths, Moroccan and tessellated patterns.
- Glitter and gleam
- Key colours: Nature-inspired tones from soft sage and lime to emerald and teal.
Fine Decor
- Return to nature: Bring the outdoors in for a photo-realistic look that extends your living space.
- Botanical elements: Florals, butterflies, birds
- Key colours: Soft and muted like leafy greens and dusty pinks. Coastal blues are popular.
Muriva
- Birds and butterflies: From dresses to hair ornaments, cushions to wallpaper, butterflies are ever popular and this trend is not about to flutter by anytime soon!
- Vintage floral collages: Flowers used as elements in vintage collages.
- Grasses: A distinct alternative to flowers.
- Script and calligraphy: Fine handwriting has become very precious and has developed into an art form.
- Opulent damasks and scrolls: Expensive-looking and eye-catching, everyone loves a bit of bling!
Rasch
- Vintage florals: Romantic and Botanical flora and fauna with heritage influences.
- Glamour: Luxurious damasks and classical designs with an opulent feel, rich patterns and embellishments.
- Global traveller: From far-off exotic lands, these designs ooze culture.
- Mineral earth: Nature, foliage, feathers, natural textiles and organic materials.
- Conversational: Photographic and nostalgic designs to create a talking point in the home.